Hidden Insight Labs

Usability research · London

Watch the product fail before the roadmap commits to it.

We run small, careful sessions with the people your features are for, then write them up so a decision can be made on evidence rather than opinion.

  1. Screened, paid participants
  2. Session recordings with timings
  3. Findings ranked by cost of the mistake

Commission a study

“We stopped arguing about the checkout in the second week. The recording did the arguing for us.”

Head of product, retail client, 2026

Studies we run

Moderated

Usability sessions

One-to-one, task-led, on a prototype or a live account. Recording, timings and a written note per participant.

Five-minute pass

First-click studies

Where the eye and the cursor go in the first seconds, mapped against the path you intended.

Compliance

Accessibility reviews

WCAG 2.2 AA audit with severity ranking, screen-reader passes, and a retest after your fixes land.

Longitudinal

Diary studies

Two weeks of structured capture for flows that a single hour cannot honestly judge.

The participant panel

Every study is staffed from a standing UK panel, screened per brief. Participants are paid for their time; a session is paid whether or not the product behaves.

  • 18+, UK-based, any device
  • Sessions of 30–45 minutes, remote
  • Paid per attended session, not per hour
  • Brief sent in advance, no preparation needed
  • Take one a month or five a week — your call

We are a new studio (incorporated 2026) and staff every brief by hand rather than by algorithm.

Join the panel

Commission work

Tell us the decision you are trying to make and the date it has to be made by. We reply within a working day with a scope, a participant profile and a price.

HIDDEN INSIGHT LABS LTD · 71-75 Shelton Street, Covent Garden, London WC2H 9JQ · Company No. 16941841